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Nintendo Loves the Elderly

January 23rd, 2007 . by Josh

Yes, a aging company themselves Nintendo really seems to love the elderly.

Through the help of the Grandparent Marketing Group, Nintendo will be giving away 100 free Nintendo DS Lite's and copies of Brain Age to the aging gamers.

"These honorees represent the kind of people we all want to grow up to be," commented George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "They refuse to act their age. They think young, and therefore they act young. Brain Age is one more tool in their anti-aging arsenal."

 [Source: Gamasutra]

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