Counter-Strike 1.6 Meets Advertisment

December 8th, 2006 . by Josh

Yeah, you read it correctly, Valve has announced that they will be adding "tasteful" in game ads to the old school Counter-Strike 1.6.

Why you ask? Well Valve is clearly jealous of EA's "stupidity" factor and feel they need to copy it. No, not really, but when asked why in-game ads were a good idea in Valve's eyes Doug Lombardi had this to say:

"Advertising is a new and evolving part of the entire gaming industry. We’ve watched for the past few years as some of the biggest players in the software industry (Google, etc.,) have bootstrapped their efforts with advertising-supported business models on the Web. We felt that now is the right time to try advertising in one of our games."

That being said, it'll be interesting to see how the actual Counter-Strike community accepts this trial from Valve, but you can read the full interview here.

[Source: Kotaku, CSNation]

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